Our first half term in Business & Enterprise, By Phoebe Cornish and Georgia Carter-Smith, Year 8.
Fact file – By Phoebe Cornish
When we first came to Durrington High School, we were clueless about business and enterprise and the skills involved. The only thing we had heard about it was that it included six enterprise skills. When it came to our first business and enterprise lesson it was a brand new experience. From our first lesson we learnt the six enterprise skills, these consisted of;
– leadership, reflective thinking, independent enquiry,team work , creative thinking and finally, communicating.
We took an enterprise quiz to test ourselves on how enterprising we were as individuals. We had surprisingly good results, the average score was 40-49 which meant that we were on the right track to being an entrepreneur.
We then did a group activity using our enterprise skills, to create a new drink for Questa PLC. We then had to produce a presentation on how well we worked, how we would launch the new drink, and find out what the rest of the class thought about it.
The next few lessons we found out about entrepreneurs that have been successful in the real world. Following on from this we looked into what qualities we would need to become successful entrepreneurs ourselves. The skills we needed were; determination, risk taking, creativity, being persuauive, problem solving, decision making and innovation.
After we did these lessons, we started to focus on a particular entrepreneur who claimed their fame through the hit t.v series ‘Dragons Den’ this entrepreneur was Levi Roots. We saw the clip of his audition and read the case study about his audition. It included detail on how he was persistent throughout even when things went wrong. We followed his story, by writing how we thought he used the six qualities of being a good entrepreneur.
Our next focus was about researching two different entrepeneurs, and then producing a fact file about each of them. We found out simple facts about where they were born, their most famous business, and examples of their determination, creativity and innovation. We then found out the meanings of the different skills and qualities. After this we started to look into different inventions from the last fifteen years. Our task was to find five different inventions and give examples of how the idea was innovative.
After this we were given the task to find four different sports companies in the world and give the logos of each one. We then carried out the case study about Usain Bolt explaining why we think Puma sponsored him and the possibilities of it going wrong, we also had to explain that it was cheaper for Puma to sponsor him years ago when he was an unknown athlete, today it would be a lot more expensive as he is more successful and well-known.
Our task following this was to put ourselves in the shoes of an entrepreneur and what merchandise we would sell at the 2012 Olympics, we had to think about where the merchandise could be sold, which pricing strategy we would use and how we would market the products.