What are business ethics and social responsibility?

We are in Year 10 and we’re studying Business and Communication. During this year we have been covering many topics and this week we’ve been looking at Business ethics and social responsibility.

What are business ethics and social responsibility?
Business ethics are the moral principles that help to decide whether something is right or wrong, however, these principles can change over time. An example of this is when the UK considered it acceptable that British owned farms could use slave labour, over time things changed until in 1833 when the Slave trade was abolished. Another similar story to this is when children were employed to make manufactured goods. This was later abolished in the UK over 100 years ago.
Business organisations aim to act responsible to those who are affected by their actions. Socially responsible behaviour will include the following things:
– Investing in local communities, e.g. helping out with local sporting events and sponsoring teams

– Working with local communities for example, promoting equal opportunities.

– Responsible advertising this means not producing advertisements that are persuading under-age consumers to buy the firm’s products.

– Designing and using products which will reduce pollution and other environmental issues.

– Good employment practices. For example helping staff to obtain new qualifications and take time off when they have family commitments.

We have been studying this topic as well making Prezi’s on the topic here is a link to one of our Prezi’s:

Co-op and Thorntons ethnical companies:
The Co-op has recently released a new plan called “ethnics in action” this plan is tackling a number of issues including climate change and global poverty. This means that they are taking matters into their own hands regarding unfair pay and working hours.
Thorntons are a major chocolate company and have been voted the best brand for their chocolate this is currently because they use fair trade and organic boxes of chocolate and chocolate bars.

thorntons logo

By Georgia Stanford and Raveena Marwaha

Business Studies – Mr Kelly’s class

Year 10 GCSE Business Studies

Mr Kelly’s class

We are year 10 GCSE Business studies students. So far this academic year, we have been learning about various topics in Business Studies. The topics included Marketing, The marketing Mix (4Ps – Price, Product, Place, Promotion), product trial and repeat purchase, the product life cycle, Boston Matrix, market research, how a business meets customer needs, the design mix, branding and differentiation.

At the start of the year, we did a project where we investigated the marketing performance of a small local business. We had to investigate and describe the effectiveness of the promotional element of their marketing strategy and make comments on how it could be improved. This was an interesting project that allowed us to learn and apply basic business skills to find what helps businesses grow and become successful.

We have looked at innovative ways of learning and showing how much we have learnt so we have made podcasts and some video presentations. We will be adding these to the blog soon so people can use them to help them revise and learn about Business Studies. We hope you find them useful.

We are currently learning about inventions and innovations and how these are important to businesses.  We would like to tell you about them.

What is an invention?

An invention is having a totally original, new and useful idea, showing how it can work and the theory behind it all. An example of an invention would be Thomas Edison and the light bulb.

What is an innovation?

An innovation is a new idea of technology or something useful but copying an old one, such as Mike Lazaridis (the founder of blackberry) copied the idea of a phone from Alexander Bell.

To a business an invention would be very clever and possibly be very successful if they advertised it in the right way and had a USP(Unique Selling Point). Whereas an innovation could also be a good idea because that’s how a business works, always trying to upgrade and other brands of technology and useful products. To a small business an invention or an innovation would be helpful because an invention would attract potential customers only if it has a USP(Unique Selling Point) for example. Having an innovation could up your sales because brands are always trying to improve what other businesses do and try to make a better version.

A patent can only be given if the invention or innovation has not been shown publicly. A patent is used to make it so no one can copy that invention or innovation for 20 years. In business only an ideal invention & innovation can be patented. Some of the most common inventions have not been patented such as the light bulb and the internal combustion engine which was created by Nikolaus Otto but was exploited by Daimler. Also the World Wide Web created by Tim Berners-Lee was exploited by Yahoo, Google and many other people.

Copyright is when you can’t copy someone else’s invention and if they do copy it then that is breaking the law.


By Megan Cornish, Tia Ham, Ryan Jacks & Jamie Richardson

Tia Hale from Business Studies lessson on Inventions and Innovations

Invention and innovation
Invention is about making new items, or finding new ways of making new items.
Innovation involves bringing the new idea to the market that is, turning an invention into a product.
A business can use the law to protect the idea, for an example, an entrepreneur can:
• Register ownership for an invention or new process and could be given a patent. This can stop people from copying the idea for a certain amount of years.
• They can sue for damages if others copy there work
Copyright automatically arises for authors creating new books, films, music or games.
• Register a trademark, this is a symbol or phrase that a company can register with the government to make there company distinctive.

A patent, copyright or trade mark grants a legal ownership and is only given for the original work.

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Year 10 Lodge Hill trip

On the evening of January 21st, 60 year 10 students made their way Lodge Hill, nestled in the South Downs National Park. The trip has been running for a number of years now with Mr Wolstenholme and Miss Darling, along with many other committed staff who contribute to the experience. The trip was for four nights, and each day there were a number of activities and challenges organised to enhance team work, communication and leadership skills.

The students chosen for the trip were those who enjoy and are doing well in Maths, English and Science, and these core subjects were the foundations of many of the activities throughout the week; giving different students a chance to excel in subjects that they were best at, and to share their knowledge by teaching those in their group who had strengths in a different subject. However, as well as there being many academic challenges, there were also numerous physical ones such as the three hour walk in the countryside, orienteering and the low ropes.

Determination, encouragement and teamwork were three things required for the low ropes, an activity which was many of the students favourite as it allowed them to do something that they wouldn’t be able to do normally in the school environment and work closely with others in their year group that they may not have even spoken to before. The students said that the experience was enjoyable and motivating as it improved many of their current skills, whether it be through working as part of a team to come up with a strong and developed argument for the debate, or through presenting a speech in front of an audience of parents and teachers on the final evening.

It wasn’t just the days filled with new experiences either, the evenings consisted of even more learning and socialising, including dinner date which again enabled the students to speak to new people and build new friendships.
Overall, the experience was one different to any other school trip as it merged everyday learning with adventure and life skills, allowing students to achieve variety of things and explore areas and topics they may never have done before; giving them a glimpse of what life is like once we finish school. After speaking with some student from the 2013 trip, I know they would love to return and relive the experience, just as much I and the rest of the year 11 students would love to. I hope that the trip continues to run next year as it’s always been so successful and rewarding for both the students and staff involved.

Lauren Bromley, Head Girl.


We have been Quad-blogging for a few weeks now with 2 Schools in Texas & 1 from Leeds; Navasota Junior High School, Episcopal School of Dallas and The South Leeds Academy and it has been a great success!!

We have welcomed many new followers to the blog and have had many visitors to our blog from all over the world, from Sri Lanka to Ireland, New Zealand to America and we are so pleased to receive your feedback and comments on work that students are doing. It has been a real confidence boost to them and they love reading what others think about their work.

The comments we have received from students in America have been great conversation starters in lessons and have really got students thinking about what they’re doing in lessons and why they’re doing it. It allows students to become independent reflective thinkers, something that is highly encouraged here.

We try to blog about a range of subjects, topics and whole school events from Durrington High School, but if there’s anything else you would like us to blog about, please let us know.

DHS student bloggers & Mrs Gardner